How to View and Use the Keyword Report

The number of keywords in the following search ranking ranges is displayed for each measurement point.

• 1st-3rd place
• 4th-10th place
• 11th-30th place
• 31st-50th place
• 51st-100th place
• Out of range

You can specify a time period by clicking the "Set the time period" button above the graph.
You can also hide the graph display by clicking the numbers (1-3, 4-10, etc.) at the top of the graph.

The table on the right shows how the number of keywords in each ranking range has changed from the previous measurement to the most recent one.

The Keyword column displays the keywords you've registered.
Also, if you click on each keyword string, a time series graph will be displayed.

The time series graph can be switched to display the past week, past month, or past three months.

The Position column displays the ranking of your registered website for the keyword.

The rankings (Yahoo!, Bing) are as follows for each plan:

- Daily measurement: 1st-10th (1st-100th only on the 15th and last day of the month)
- Twice-weekly measurement: 1st-30th (1st-100th only on the 15th and last day of the month)
- Weekly measurement: 1st-50th (1st-100th only on the 15th and last day of the month)
- 4 times-monthly measurement: 1st-100th
- Custom measurement (customizable measurement frequency, measurement range, etc.)

*Anything outside the above range will be displayed as "Out of Ranking"

Please also check the "Basic Specifications" and "Basic Measurement Range" on the Plans page.
> About Your Plan

If multiple URLs are ranked, the ranking of the highest ranking page will be displayed.
(Ranks are measured in the morning depending on the measurement plan.)

The “Change” column shows how much the latest measured ranking has changed compared to the previous measurement.
The display types are as follows:

If you would like to see the actual search results, not just the data on Nobilista, please use the "SERP" column.
Search engine logos are displayed for each keyword.
Clicking on these logos will allow you to access the search results for that keyword.

If you click too many times in a short period of time, your access may be blocked by the search engine.
We ask that you keep your use of this column to a minimum.

The volume column shows the average number of times the keyword is searched for per month.
For example, a search volume of 1,000 means that the keyword has been searched for an average of 1,000 times per month to date.

Search volume is only a guideline.
For newly emerging keywords, there may be cases where the value is displayed as 0 because sufficient data has not yet accumulated.

The ETV column displays the estimated number of visits from search results for the keyword in a month.

This is calculated by multiplying the keyword's search volume by the expected CTR.
Expected CTR takes into account not only search ranking but also the presence or absence of paid ads.

*Search volume may not be calculated correctly if the keyword contains special characters.
Examples: ! @ % ^ () = {} ; ~ ` <> ? \ |

*Bing and Yahoo! are not supported.

The SERP Features column displays elements that appear in addition to organic search results.

Today's search results include elements such as ads, maps, and knowledge graphs in addition to organic search results.
Displaying such elements is what makes a search result a feature.

Nobilista visualizes the following 37 types of elements.

This indicates the business value of the keyword and the intensity of the competition in search results.
It is displayed on a scale of 0 to 100, with the closer to 100 the more difficult it is.

*Keywords containing special characters may not be retrieved correctly.
Example: ! @ % ^ () = {} ; ~ ` <> ? \ |, etc.

*Bing and Yahoo! are not supported.

The Groups column displays the group assigned to each keyword.
The recommended way to set up groups is to separate keywords by category or directory.
Try grouping them in a way that is easiest for you to manage.

How to set up groups is explained on the following page.

Editing website information and adding keywords

The URL column shows the URLs of pages that rank for the relevant keyword.
For example, if five URLs from the same website rank for the keyword "nobilista reviews," all five URLs will be displayed.
Also, if the target URL for a keyword isn't displayed, or multiple URLs are displayed, keyword cannibalization may be occurring.

*Keyword cannibalization: A situation in which multiple pages (URLs) compete for a single target keyword. When cannibalization occurs, SEO ranking is split among competing pages, which is undesirable from an SEO perspective.

In the Notes column, you can leave notes for that keyword.
It's easy to use.
Click the pencil icon for the keyword you want to write a note about.

The note entry form will open, so start filling it out.
Once you're done, click "Update."

By the way, keywords with notes written on them will have an icon next to them.

Please refer to the icon next to a keyword to see if you have written a note on it.

The Location column will display the icon of the country you set when registering your website.

The rankings displayed in the keyword report will be the rankings for searches in that country.
For example, if your country is set to "Japan," the rankings displayed will be for keyword searches in Japan.

If you'd like to view historical search ranking data, click the "Historical Data" button.
A calendar will expand, so click on the desired date.

Historical data will be displayed in green columns.

Next to it, the ranking on the measurement date and the comparison with the previous measurement are also displayed, allowing you to see at a glance how the ranking has changed from past measurements up to the current one.

If you want to hide the column of past data, click the "x" next to the date.

The Keywords column displays the keywords you have registered.
Additionally, clicking on each keyword string will display a time series graph of your website and competing websites.

You can switch the time series graph display period to "Past 1 week," "Past 1 month," or "Past 3 months."

In the column where your website’s URL is displayed, you can see your site’s ranking for each keyword, the URL that is currently ranking, and the change from the previous measurement.
Additionally, by clicking the button next to a URL, you can view all URLs and title tags that are ranked for that keyword.

In the column where competitor URLs are displayed, you can see each competitor’s ranking for the keyword, the URL that is currently ranked, and the change from the previous measurement.
Additionally, by clicking the button next to a URL, you can view all URLs and title tags that are ranked for that keyword.

The Page URL column displays the URL obtained in the keyword report and its title tag (the title displayed in the search results).
Clicking on the URL will show you the ranking changes for the keyword it ranks for.

Shows the keywords each URL ranks for.

Some URLs have only one keyword, while others have 20 keywords.

Displays whether the keywords displayed for each URL correspond to the Preferred URL (PLP).

The Preferred URL column displays the following:

*1 If you enter "example.com/xxx/" as the preferred URL, pages whose URLs include example.com/xxx/, such as "example.com/xxx/●●●/" and "example.com/xxx/▲▲▲.php", will be targeted.

*This can be confirmed with the Business plan or higher.

The position column displays your ranking for each date.

In the position column, the background color of the cells changes depending on your ranking for that day.

• 1st-3rd place: Green
• 4th-10th place: Yellow
• 11th-100th place: White
• Out of range: Red

In addition, arrows will appear to indicate changes in ranking since the last measurement date, as shown below.

You can also change the period for displaying rankings using the form in the blue box in the image.

By selecting the date range you want to display, the dates will change automatically.
Please use this according to the scope of your analysis.

The Group column displays the group names that have been pre-assigned to keywords.
Additionally, clicking on each group name will display a time series graph of the average rankings for keywords within that group.
See below for instructions on how to set up groups.

Edit website information/add keywords

Clicking "Check" in the keyword-specific report column will take you to the keyword report.
You can view a report narrowed down to that group.

By the way, keyword-specific reports use a group narrowing search (prefix match).
So if there are groups such as "Stock Investment" and "Stock Investment Basics," viewing the "Stock Investment" report will also display the "Stock Investment Basics" group.

Please be careful when setting group names.

The Average Position column shows the average search position for keywords within the relevant group. This average position will be displayed in the time series graph that appears when you click on the group name.

The “Change” value indicates how much the average ranking of the group has moved compared to the previous measurement.
The notation follows the same format as the “Change” shown in the Keyword Report, as described below.

The Total volume column displays the total search volume for the keywords in the group.

You can toggle the visibility of columns by pressing the "Table Settings" button.
For example, if you don't need the Country or Search Results columns, uncheck them and click "Apply" to hide them.

To restore the default settings, simply check the unchecked columns again.

Click the "CSV" button to download the report data in CSV format.

There are two download formats:

• Get the currently displayed report
  This will download the data currently displayed on the Keyword Report screen. You can download not only keywords and rankings, but also information such as search volume and competitiveness.
• Get ranking data for a specific period
  Click "Set the time period" and specify a period to retrieve all ranking data for that period in chronological order.

Downloaded CSV data can be viewed by opening it in dedicated software.

Various reports are equipped with a data sorting function.
For example, if you sort the ranking column in a keyword report, you can sort the rankings in ascending or descending order.

Using the sorting function, you can see which keywords your strategies are working for and which ones are not.
*Only data with an "∧" next to it supports sorting.

In addition, various reports allow you to narrow your search by keyword or group.
Using a refined search allows you to view data by specific keywords or groups.

You can change the number of keywords displayed per page by clicking "Number of results" at the bottom of the report.

You can choose from options such as 50, 100, 150, or 200, allowing you to select the number of items displayed based on your needs.